Email marketing is directly marketing an ad message to a group of entity using email. In its broadest sense, each email sent to a potential or current client may be considered email marketing. It always concern using email to send ads, request business, or solicit sales or contribution and is supposed to make loyalty, trust, or brand awareness. Email marketing is done to either sold lists or a current client information. Broadly, the term is usually used to refer to sending email messages with the aim of enhancing the connection of a businessperson with its current or previous customers, to encourage client loyalty and repeat business, acquiring new customers or convincing current customers to buy one thing immediately, and adding attention to email messages sent by different companies to their customers.
As a successful methodology of promoting, email marketing isn’t only effective however one of the most inexpensive channels of web marketing given the choices offered. A number of the email marketing objectives are:
- To increase the business–client relationship
- To acquire new customers
- To increase sales.